
If you live in US then you are probably familiar Walmart. It is a giant of a store that sells pretty much anything at competitive prices.
I have noticed recently that a new Walmart that sprung up was built in an area that has little or no other stores. Since they are a huge multi-billion dollar corporation they can afford to be a pioneer in new locations. Then, interestingly, shortly after the new Walmart was built dozens of other smaller stores appeared around our location.
So, why would these smaller stores try to compete with Walmart when clearly most people love its convenience and low prices? Well, if you have ever invested in real estate you know the answer is "leverage".
If you are like most people you have probably found it quite difficult to start getting a lot of traffic to your new website. This is a normal problem that most face every day.
Another common problem is looking at others in their industry as competition. Actually, it is very rare that you really have any competition.
You have to change your view and look at them as potential partners. Do you think those other smaller stores appeared around Walmart to try to compete with that giant? No! The owners realized that Walmart draws a lot of customers (i.e. traffic) to their specific location (i.e. website).
They can benefit from that traffic even if they don't get all of it.
Why not use this same philosophy when trying to build your first email list?
Consider using others' resources in order to build your own business.
Suppose that you are in the market of helping others to quit smoking, but you have no list. After doing a Google search you discover another website with the same purpose that gets a ton of people every day and also has been building a list for quite some time. You could do one of two things:
1. Get discouraged and give up.
2. Contact the owner and see if you could advertise in their ezine for a price. If they don't already have advertising you will need to negotiate a price. But most larger ezines that accept advertising already have prices worked out. This benefits you greatly as you are able to target the EXACT market that you want to work with. They have already shown that they are interested, so they are the perfect match for your website.
Larry Potter
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