Would you like to add a written signature (your name) at the end of your introduction letter??
It’s really easy. First, sign your name on a sheet of white paper. Maybe use a black felt-tip marker.
Then scan it into your computer and save the file as an Image (.img)
If you use Microsoft Word, like I do, just put your cursor above where you’d like your signature to be.
Then, from the menu bar, under the Insert menu, select Insert Picture From File.
And there you go!
Larry
www.LarryGPotter.com
PS: Hey, I just made a 2nd audio postcard (free). If you have made one with video,let me know. This is a great little marketing too!
http://www.budurl.com/audiovideopostcards
Wednesday, February 24, 2010
Sunday, February 14, 2010
THE #1 MARKETING MISTAKE
NOT using an email follow up system is a big mistake.
What do you do with the 90% of your visitors that don't buy from you?
Do you just forget them?
You must remind them to come back, or they will forget you.
How do you do that?
First come up with at least 5 reasons they should buy your product.
Then compose a single paragraph of introduction. Something lie "Thanks
for visiting my site. I hope our information helps you"
Then create a single paragraph about the reason to buy.
Then summarize in one paragraph your message, and asks the
reader to take a specific action.
Tell them what to do next. You MUST be specific!
Now you have to deliver your messages to them spread out over
several days. You can set this up automatically with a company
like Aweber
You should send out at least 7 - 10 messages with a link to your
site which should have a sign up box on every page, inviting visitors
to ask for more information.
By doing this, you stand a chance to make the most of every visitor,
which is called "maximizing visitor value" in marketing terms.
This makes time your ally and not your enemy, and gives you the best
possible chance of making more sales with less effort.
Larry Potter
www.LarryGPotter.com
What do you do with the 90% of your visitors that don't buy from you?
Do you just forget them?
You must remind them to come back, or they will forget you.
How do you do that?
First come up with at least 5 reasons they should buy your product.
Then compose a single paragraph of introduction. Something lie "Thanks
for visiting my site. I hope our information helps you"
Then create a single paragraph about the reason to buy.
Then summarize in one paragraph your message, and asks the
reader to take a specific action.
Tell them what to do next. You MUST be specific!
Now you have to deliver your messages to them spread out over
several days. You can set this up automatically with a company
like Aweber
You should send out at least 7 - 10 messages with a link to your
site which should have a sign up box on every page, inviting visitors
to ask for more information.
By doing this, you stand a chance to make the most of every visitor,
which is called "maximizing visitor value" in marketing terms.
This makes time your ally and not your enemy, and gives you the best
possible chance of making more sales with less effort.
Larry Potter
www.LarryGPotter.com
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