NOT using an email follow up system is a big mistake.
What do you do with the 90% of your visitors that don't buy from you?
Do you just forget them?
You must remind them to come back, or they will forget you.
How do you do that?
First come up with at least 5 reasons they should buy your product.
Then compose a single paragraph of introduction. Something lie "Thanks
for visiting my site. I hope our information helps you"
Then create a single paragraph about the reason to buy.
Then summarize in one paragraph your message, and asks the
reader to take a specific action.
Tell them what to do next. You MUST be specific!
Now you have to deliver your messages to them spread out over
several days. You can set this up automatically with a company
like
AweberYou should send out at least 7 - 10 messages with a link to your
site which should have a sign up box on every page, inviting visitors
to ask for more information.
By doing this, you stand a chance to make the most of every visitor,
which is called "maximizing visitor value" in marketing terms.
This makes time your ally and not your enemy, and gives you the best
possible chance of making more sales with less effort.
Larry Potter
www.LarryGPotter.com